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//Show content based on the day
if ($ts > mktime(0,0,0,5,7,2010)) { //5/7/2010
echo "It's May 5th or later!";
} else if ($ts > mktime(0,0,0,4,26,2010)) { //4/26/2010
echo "It's between April 26 and May 5!";
} else {
echo "It's earlier than 4/26!";
}