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static block in cms site
{{block type="cms/block" block_id="your_block_identifier" template="cms/content.phtml"}}
{{block type="cms/block" block_id="your_block_identifier" template="cms/content.phtml"}}
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{{block type="cms/block" block_id="your_block_identifier" template="cms/content.phtml"}}
URL: http://www.magentocommerce.com/knowledge-base/entry/how-do-i-create-and-edit-static-blocks/
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