//If you come from a web development background, you're probably more used to hex color //strings. Put this macro at the top of your .m file, after the imports

#define UIColorFromRGB(rgbValue) [UIColor \
colorWithRed:((float)((rgbValue & 0xFF0000) >> 16))/255.0 \
green:((float)((rgbValue & 0xFF00) >> 8))/255.0 \
blue:((float)(rgbValue & 0xFF))/255.0 alpha:1.0]

//Now you can simply write
cell.textColor = UIColorFromRGB(0xFF3366);

http://www.reigndesign.com/blog/liven-up-your-boring-uitableview-part-1/

This is exactly what I was looking for since I come from web development

Transform hex color to objective-c color.

Objective C