jasonberkowitzseo

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Member since 11/11/2017

Name: Jason Berkowitz

Location: New York, NY

Website: http://www.jasonberkowitz.com/

The Way SEO Is Different Throughout The Last Decade If you\'re wondering how search engine optimization has changed over the last decade, you have to know that seo practices have completely changed. Once when search engine optimisation meant filling up webpages together with the keywords and phrases that you were targeting and check engines would rank your internet site and send a lot of traffic your way. Several techniques were prevalent in the major search engines optimization industry during that time but everything has completely changed throughout the years. It won\'t be wrong to say that search engines like google have successfully updated their algorithms to maintain the spammers far from their index. From the earlier years, the sole thing you necessary to rank highly in the search engine result pages was numerous links from just about any domain. This gave rise to many people software programs that managed to make it extremely an easy task to get all sorts of links with a few clicks. Which was even the time when Web 2. was taking shape and many websites were designed for spamming. The truth is, most of the websites that allowed anyone to make a free blog was filled with spammers who used those websites just for creating inbound links for their other properties. This will even the time when article publication sites were extremely popular and Webmasters use to submit a myriad of content to article publication sites. There are many successful software programs available in those days that completely automated the article submission process to a huge selection of directories with a few clicks. However, those days are over and they days, if you follow those techniques, you may very well have a penalty from search engines like google. It does not mean how the techniques that employed to work earlier have completely gone away but these days, you should be extremely careful while creating links. A slight mistake on your part can result in complete loss of rankings. In the event you search round the Internet, you will recognize that many Webmasters are continuously penalized by the various search engines for breaking their guidelines. Therefore, it is recommended to keep away from spam and also other black hat search engine marketing techniques if you would like rank your internet site over the long term. Some of the old techniques really do work nowadays but only for a while of energy. The production of Google Panda, Google Penguin and discharge of knowledge graph and other such changes by Google has completely upended the search engine optimization industry. Today, the simplest way to rank your web site in the search engine result pages is to target providing useful information to the end user. However, you will find a common misconception that search engines like google are getting to be so good at weeding out spammers that there is not any desire for SEO consultants today. Nothing might be further from your truth. Actually, the demand for SEO consultants is much in excess of ever as there is high competition in virtually every business vertical and SEO professionals know what you can do to obtain high rankings with regard to their clients. The only thing containing changed is the automated solutions that employed to function in the quicker years tend not to work today. Currently, you should do a lot of work to make high-quality content as well as to spread that content all over the net to obtain premium quality links utilizing Webmasters. You can no longer just push several buttons and anticipate to get 1000s of links aimed at your website. While you will find software solutions that will bring you a huge number of links with a few clicks there is however no value of these links. These links may show within the back links tool but you must know that Google fails to value these links. The only real links that count today are those from highly authoritative domains inside your niche. Another essential change which includes happened in the major search engines optimization sector is that relevancy has emerged as a big factor. Inside the earlier years, getting a few links from highly trusted domains even when these folks were not relevant to your business vertical, was enough to obtain high rankings. However, that is no longer the situation. Currently, it\'s important to get links from other authority domains within your business vertical. Links from press release sites also accustomed to matter a great deal within the earlier years. However, updates by Google has completely killed this technique. From the earlier years, there was many automated solutions that allowed one to submit your press release to a number of press release sites within a few clicks. Actually, there was also many services that used to accomplish it manually for any fee. These days, you are unlikely to obtain any benefit through getting links from press release sites. Article directory sites also accustomed to matter a lot within the earlier years. However, Google saw that Webmasters were spamming the content directories in order to get links although the original goal of article publication sites would be to provide useful information to folks who have been looking for that information online. This content directories sensed the opportunity to make money and allowed a person to submit all kinds of content on the websites without having to pay any attention to the quality of the information. This led Google to devalue the links from article directory sites. Actually, many article directory sites have shut shop through the years because they were not able to sustain their business due to the penalties imposed by Google. Therefore, you will be unlikely to obtain any value by submitting articles to several article publication sites nowadays. There is lots of misinformation posted online regarding value of guest posts. Some of the Google employees also have commented that they are likely to devalue guest posts but that may be not the case. Guest posts have a great deal of value today only should it be posted on a true authority website. Since guest posts employed to value a lot, many people started creating huge network of websites that were used to sell guest to willing buyers. By updating its algorithms, Google closed that loophole as well as the guest posting blogs, where every article on a website was there only to supply a backlink, lost their value. Many public blog networks were also created in those days to be able to utilize this loophole. Once a number of these blog networks got too popular, Google quickly de-indexed all the websites within the network and killed such blog networks overnight. This is also true from the public blog networks which can be still being shilled by a lot of on various online forums to take advantage of the Webmasters who don\'t know any better. However, it is additionally important to mention here that search engine optimisation is incredibly much alive today but it really involves a lot of work. As well as proper niche research, you also have to concentrate on content. Content can be purchased in many forms nowadays. Therefore, it is crucial that you concentrate on creating content in many different forms including video, infographics, interactive charts and long form articles. Your focus should be on serving the requirements you and content should not be created only to serve the requirements the various search engines. In addition to top quality content, you also need to focus efforts on growing your social websites profiles. While social media signals tend not to directly affect your rankings in the search engine result pages but social networking accounts with huge following enable you to get good quality links by sharing your site content. Overall, the search engine optimization game has completely changed within the last decade but Webmasters who believe in serving the requirements their users by supplying premium quality content consistently do not need to be concerned about their search engine results. Webmasters really do need to purchase search engine optimization services as there is a lot of labor involved with SEO today because of the complexity of things involved. Therefore, it is strongly recommended to partner with a reliable and experienced seo agency that can take good care of your SEO needs while you concentrate on your core business.

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